We’ve all encountered the sellers who think their Zestimate is the last word on pricing. Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing. Continue reading
During a webinar, Charles Curry, head of marketing for the training platform Authorify, explained that real estate agents can find inherited properties in their local markets online. Continue reading
This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are the tried-and-true marketing tactics you’re leaning on this fall? And what new strategies are you introducing to your plan? Continue reading
What cliches in listing copy make you cringe and shake your head? Here, our readers share the most common stock phrases agents are using (but should probably stop) to entice buyers. Continue reading
A converted 19th-century blacksmith shop that is 75 minutes from New York City is up for sale for $650,000. Continue reading
Here’s how James Harris and David Parnes of “Million Dollar Listing LA” fame moved across the pond to The Agency and beat all the major challenges along the way — growing a team from scratch, with no contacts and no track record. Continue reading
When it comes to listing descriptions, some agents just miss the mark. This week, we’re asking you to share the most cliched, worn-out phrases that you’ve been seeing in listing copy. What makes you cringe? Continue reading
This week, our readers share a couple of listing mistakes and bad habits that can hamper a property’s ability to sell. Are you guilty of any of them? Continue reading
Once listed for $195 million, the historic property was rescued out of bankruptcy by a holdings company for $47 million. Continue reading
The former owners of the Bel Air property originally had no interest in selling the home but were convinced by Rayni and Branden Williams of the Beverly Hills Estates. Continue reading