Knight and day: How a lingering listing got a second shot with armor

After a Washington home lingered on the market for more than 200 days, Realtor Jonas Elber staged a photo shoot that included a knight wearing 100 pounds of steel armor. Continue reading

Pulse: Readers share how to make listings stand out in 2021

From virtual staging to 3D tours, agents today have a lot of tools and services at their disposal to really make a listing shine. Here’s what our readers are using today. Continue reading

Cindy Crawford sells Beverly Hills home to Whatsapp co-founder

Crawford and her husband Rande Gerber originally listed the home for $16 million in 2020. Continue reading

Spec home sells for record-breaking $30M in celebrity-packed Calabasas

The mansion from real estate developer Michael Palumbo clocks in as the most expensive sale in the San Fernando Valley to date. Continue reading

The virtual staging advantages even naysayers can’t deny

COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward. Continue reading

Pulse: How do you make sure your listings stand out in 2021?

There’s a lot more to a listing today than ever before. So, what tools and strategies are you using to make sure your sellers’ house shines? Continue reading

How to use Instagram to motivate sellers to list with you

This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few ways Instagram can help you reach and connect with potential sellers. Continue reading