Selling real estate is selling a story. Here’s how to do it right

For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading

The ‘luxurification’ of the West faces its growing pains

As “Yellowstone” sunsets this year, Inman took a look at some of the factors that have contributed to the “luxurification” of Western resort towns and asked agents about finding market balance for the haves and have-nots. Continue reading