Tag Archives: luxury real estate

Redfin introduces new ‘Redfin Premier’ service for luxury homesellers

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Aimed at sellers of properties worth $1 million or more, Redfin Premier offers full-service marketing with an international reach. Continue reading →

When is selling a furnished home in your clients’ best interest?

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There’s an undeniable appeal to walking into a home that is staged and styled to a high standard — especially when that home is on the market. For many buyers, the perfect home can be augmented by beautiful furnishings. And for sellers, having a fully … Continue reading →

The tech tools agents should have on hand to succeed

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Luxury real estate buyers expect best-in-class technology in their homes. But do they expect it from the agents and firms they work with? The short answer is: yes. Agents are under pressure to maintain a nuanced understanding of their needs and prefere… Continue reading →

5 lessons real estate agents can learn from luxury hotels

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Stand in the foyer of any luxury hotel, and you’ll feel it: the assurance that while you may not be at home, you’ve certainly arrived. The best hotels are a place to rest and to indulge, to be surprised and delighted. Continue reading →

3 takeaways from the latest trends in home goods and brands

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It’s been a while since luxury was synonymous with excess. Today, what matters most to high-end consumers is that their purchases have a larger positive impact on the world and provide a meaningful personal experience. Brands are looking beyond mere ma… Continue reading →

3 tips to create email marketing your clients will actually read

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Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading →

The 4 industry conferences top producers never miss

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With busy schedules and set budgets, it can be challenging for agents to choose which annual conferences to attend from among the myriad options available. Which gatherings will yield the most useful learnings and the best opportunities to connect with… Continue reading →

Marketing startup Luxury Presence lands $5.4M funding round

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The money will be used to expand Luxury Presence’s engineering and sales teams and develop new products. Continue reading →

Beyond leads: What are other metrics of real estate marketing success?

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When it comes to spreading a message in the luxury real estate space, agents are often covering familiar ground. They treasure each and every existing client and spend time and resources nurturing those relationships — yet bringing in new leads is what… Continue reading →

You’ve landed an exclusive off-market listing. Now what?

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As someone who enjoys a challenge, there’s nothing more invigorating for me than handling a one-of-a-kind, off-market sale. They’re not easy; and because of their exclusive nature, they won’t necessarily help you build your CV. Continue reading →