The best advice I’ve received on marketing myself as a luxury agent

When you deal with the most selective, discerning clientele in the world, first impressions matter. So do lasting relationships. Luxury real estate agents have to cultivate both through promoting a personal brand and showcasing exclusive services. Continue reading

Leading in your community is good for business

“What would you like to do, how would you like to volunteer, what commitment do you like to give?” asks Sotheby’s International Realty agent Patrick O’Connor, whose practice is based out of Naples, Florida. “As a REALTOR®, you need to give back.”… Continue reading

Leading in your community is good for business

“What would you like to do, how would you like to volunteer, what commitment do you like to give?” asks Sotheby’s International Realty agent Patrick O’Connor, whose practice is based out of Naples, Florida. “As a REALTOR®, you need to give back.”… Continue reading

The most common requests from luxury clients

In today’s marketplace, sellers understand it’s not as easy to put a home on the market as it was five years ago. Sellers expect perfection, attention to detail at every corner; today’s buyer wants to fall in love with a home that could appear in a mag… Continue reading

Watch: How to access off-the-record luxury sales

Some real estate agents have to be secret agents as well. That’s because, in every global city, there are off-market properties that are never going to be listed openly. Continue reading

Where to find your next luxury customer

Whether you strike up a conversation on a flight or are referred by a tennis partner, it remains a real estate truth: your buyer could be anyone. But when it comes to the luxury market, it can be more challenging to connect with the buyers and sellers … Continue reading

What to look for in a results-driven real estate team

Teamwork, like any relationship, requires negotiation and compromise. But for many luxury real estate agents, it pays dividends. A productive partnership can help reduce workloads for everyone while driving more business with a wider network of clients. Continue reading

Break through your career plateau and reach the next level

I think I speak for most real estate professionals when I say my passion is helping people. But while most of us focus on our clients, I also work with my fellow real estate agents to help further their personal and professional development. Continue reading

What’s your niche? How to find it — and use it.

Delivering a luxury real estate experience necessarily entails providing your clients with specialized insights and knowledge. So the question is: what’s unique about you? What do you understand better than everyone else? Continue reading

Engel & Völkers rolls out in 4 new markets amidst rapid expansion

The German-founded luxury real estate franchisor is opening franchise offices in Arizona, Nevada, Colorado and North Carolina. Continue reading