Agents attracted to techie brokerages, capped fees: Report

A new report suggests agent recruiting remains intense in real estate and that churn from company to company comes with significant costs to brokerages. Continue reading

The least effective way to brand your real estate business

In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading