Tag Archives: marketing automation

What wins the broker tech battle – exclusive interview

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There has been a tectonic movement (not to mention massive investment) in and around real estate technology lately. And that’s been especially true at Inside Real Estate. Continue reading →

Reinvent your brokerage’s brand

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As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website. Continue reading →

3 tips for thriving in a changing market

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Over the last few years, agents have enjoyed a period of soaring home prices, lower interest rates, and a historic housing shortage, creating the ideal market for home sellers, and business for the listing agents at your firm. Continue reading →

Why tech companies turn to brokerages for innovation

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Too often, those of us who serve the real estate industry turn to fear mongering. We’re all guilty of it – constantly warning about coming changes and urging brokerages to get with the times or perish. Continue reading →

Sphere of influence is still king

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The inventor of the phrase “a bird in hand is worth two in the bush” could never have envisioned it applying to modern real estate, but I don’t mind borrowing this adage to remind us all that every agent has a bird in their hand: it’s called their sph… Continue reading →