Pulse: What new marketing strategy are you trying in 2022?

Making changes and fine-tuning your marketing plan for next year? We want to know what you’re introducing to your repertoire and how those strategies will help you stand out in 2022. Continue reading

‘Pick one thing’: To grow your brand, agents say to take baby steps

Top real-estate agents gave their insight into building a personal brand at a Connect Now session on Tuesday. Continue reading

Pulse: Readers share the worst marketing advice they’ve ever received

Offer steak knives to entice buyers, don’t door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they’ve ever received throughout their careers. Continue reading

Need a break? 3 systems that’ll automate your business growth

The ability to leverage systems to scale growth is what elevates top producers from every other agent. Follow these tips to automate your business, fuel your growth and avoid burning out.  Continue reading

Inman Handbook on Homesnap

Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month. Continue reading

Meet the Opendoor executive shaping the iBuyer narrative

As Opendoor’s Chief Customer Officer, Megan Meyer Toolson is putting the company’s customer at the forefront of everything and sharing the iBuyer’s story with agents and brokers. Continue reading

3 rules for keeping your brokerage’s branding in check

When it comes to a brokerage’s branding, the buck stops with the broker — regardless of your firm’s rules on team and agent branding. Here are independent broker Erica Ramus’ top rules for brokerage branding. Continue reading

QUIZ: Are you a closer? Test your marketing prowess

Real estate agents who have poor closing skills don’t get paid. Here are 10 questions that address different aspects of closing the deal — see how well you do. Continue reading

12 steps for thriving through a market shift

As the market shifts, the question becomes: What are you going to do to make sure your business will continue to grow? Here, Jimmy Burgess will take you through his 12-step plan for thriving through a market transition.  
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Clients expect a tech-savvy agent: EXp chief marketing officer

EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic. Continue reading