Finding the perfect name for your real estate team or brokerage is essential to success — and it’s become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding. Here’s how you can l… Continue reading
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading
Employees, team members, and agents have lots of choices. How do you become the team they choose? Here are the steps every team must take to attract top talent. Continue reading
As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading
Ever been steered in the wrong direction? This week, we’re encouraging you to share the most useless, misguided and downright terrible marketing tips you’ve ever received. Continue reading
We’ve brought together a host of advice from experts at Inman Connect events to give you their best insights on becoming the local expert through caring, community marketing in a second-home or rental market, and crafting creative content. Continue reading
This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It’s not too late — we’re encouraging you to continue the conversation in our comments section. Continue reading
The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business. Continue reading
Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading
As interactive imagery spreads in real estate, homeowners and their agents increasingly have to consider ways to keep their personal information private. Continue reading