End the year strong: 5 smart ways to spend your marketing dollars

August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here’s how. Continue reading

How technology has shaped multifamily marketing

Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants. Continue reading

NAR hires first-ever director of creative and marketing strategy

The National Association of Realtors has added a new position to its integrated marketing communications team according an announcement made on Thursday. Twenty-year entertainment industry veteran Alicia Bailey has been hired as NAR’s first-ever direct… Continue reading