Go beyond the basics with these under-the-radar Instagram tools that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes. Continue reading
Amid layoffs at NAR, the new Delayed Marketing Exempt Listings policy drew scrutiny as MLSs scramble to implement its rollout. Continue reading
Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes. Continue reading
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents can do instead. Continue reading
Hit children’s TV show “Bluey” is the inspiration for Zillow’s latest ad, which debuted Friday morning on NBC’s Today show. The 30-second spot features a family in the final stages of moving while the narrator references a landmark episode of “Bluey,” … Continue reading
Are you willing to “peel the orange” for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers. Continue reading
The Agency President Rainy Hake Austin outlines the factors that offer an early indication it’s time to rethink and switch up your marketing strategy for the new year. Continue reading
The Barbie movie marketing team pulled off the most significant grand slam in film promotion history. Here’s what we can learn from it. Continue reading
From the places that will be most in demand to the platforms you need to focus on, these statistics will help you hit the ground running as you plan your 2023 marketing strategy. Continue reading
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading