Studeo, a marketing presentation software company for real estate, has introduced natural language processing to its products. It uses NLP to analyze the contents of your listing photos and produce narrative descriptions for each page of a presentation. Continue reading
For a lot of brokerages, marketing is inextricably linked to overall performance. Here’s how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention. Continue reading
A new report from HomeJab also indicates agents prefer video tours for their properties over 3D tours. Continue reading
These days, agents have to win clients over from the first moment they type “real estate” into their search bar. How can you build trust with prospects online? Here are a few tips to help ensure that when your ideal clients search for a real estate age… Continue reading
As the market cools down, you want to make sure that all your listings get the proper attention they deserve from potential buyers. Here are five “coming soon” marketing tactics that’ll get a little buzz going for your listing before it hits the market… Continue reading
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they’re everywhere. So, as a tech-forward real estate agent, here’s how you can leverage them and meet clients where they are. Continue reading
If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading
In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to shift from the reactive ‘hope marketing’ to proac… Continue reading
Here are seven memorable ways to deepen your relationships with past clients, create raving fans and generate more referrals. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading