Tag Archives: marketing

The Real Word: Is it fair to say iBuyers are untested?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole talk through a column by Brad Inman and debate whether iBuyers are untested.   Continue reading →

The Agency founder talks expansion, corrects the rumor mill

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Mauricio Umansky says the agent count at his Southern California boutique brokerage is actually way up. Continue reading →

Want a better bio? Here are 7 examples that’ll inspire you

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Does your bio feel tired? Crafting a bio that draws clients in doesn’t have to be a chore. Here are a few techniques, backed up by knockout real life examples, to help you give your bio a revamp. Continue reading →

How to defend your online reputation

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There’s a difference between reviews and testimonials, and the distinction is important. Find out why and how to respond to, learn from and keep it classy with negative online reviews. Continue reading →

Ylopo, BoomTown highlighted in Facebook’s real estate trends report

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Facebook’s 2019 Real Estate Trends and Insights report cites success stories from brokerages using Ylopo and BoomTown. Continue reading →

‘Listing Impossible’ star Aaron Kirman on breaking into luxury

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Kirman rose from humble origins to become a top-producing agent and reality TV star. He did it by taking a ‘curated’ and ‘calculated’ approach. Continue reading →

Why streaming television is the future of marketing

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If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading →

Why streaming television is the future of marketing

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If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading →

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

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Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading →