Tag Archives: marketing

How to use social media to deepen your niche

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If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading →

How to use social media to deepen your niche

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If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading →

‘Ri-dam-diculous’: Compass agents’ Harlem ad prompts blowback

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A tweet featuring The Couzens Team’s sign in Harlem drew 9,000 retweets, 37,800 “likes” and hundreds of accusations of gentrification. Continue reading →

WATCH: How to build a brand that lasts

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Learn how to create distinction, be consistent, and attract more buyers and sellers by being human straight from the pros at Inman Connect Las Vegas. Continue reading →

Here’s why you should price your listings in multiples of $10K

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The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that the industry did 50 years ago. Are you making this costly mistake on your listings? Continue reading →

Exiting real estate: How sellable is your business?

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Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale.   Continue reading →

Expectations vs. reality — don’t set yourself up for failure

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It’s a daily challenge that we wrestle with in almost every aspect of our lives: We often have much higher expectations than what is achievable. By setting our expectations so high, we’re setting ourselves up for inevitable disappointments and “failure… Continue reading →

How to target market luxury clients on LinkedIn

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So you want to be a luxury agent? In addition to knowing the community and the ins and outs of the market, you’ll also have to find yourself in those same places where luxury homeowners spend time. Here’s how to meet them where they’re at — on LinkedIn… Continue reading →

You’ve made it to the top, but your work isn’t done. Here’s what you need.

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“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion. Being the top agent in your market means building a practice that is not just okay or average. Continue reading →