Content marketing on YouTube can be a great way to generate quality business leads, says Keller Williams agent Karin Carr, who uses it to build her business. One of the biggest bonuses of this practice is that it’s free. Continue reading
In this monthly advice column, the Marketing Mastermind, regular Inman columnist Christy Murdock Edgar, answers three burning questions. This month’s topic: Are you confused by the hows and whys of hashtags on social media? It’s my most-requested topic… Continue reading
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading
With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading
With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading
The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading
Barely a month old, this open house management solution for individual agents and hands-on brokers stresses data security and affordability, and it’s flexible for all mobile operating systems. Continue reading
If we pursued our business with the goal of real human connection, we’d be more effective marketers and real estate agents because we would understand both our colleagues and customers more deeply, and as a result, tailor our messaging and services acc… Continue reading
After six months of beta testing, Coldwell Banker on Thursday debuted the finalized versions of its new logo that will replace the well-known branding the company has used for decades. Continue reading
If you’re looking for inspiration for your video content, look no further than Bon Appetit’s incredibly successful test kitchen videos. Instead of bringing you the same old cooking show formula, they’ve built incredible engagement and legions of fans w… Continue reading