Agents flock to Facebook groups in search of answers in overcoming commission objections only to find a lot of useless chatter. Jay Thompson breaks down why some of the most common objection handlers are ineffective and shares the best response ever.
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Listing not getting enough traction? Well, the good news is that there’s a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider. Continue reading
Clubhouse used to be one of the hottest networking apps out there. But now that the hype has died down, Inman asked agents if it was still a platform worth their time. Continue reading
If you’re thinking through your marketing plan for next year, CMO Kristen Diamond dishes on how she’s thinking about her real estate marketing plan in 2022 to help you craft yours. Continue reading
If buyers won’t waste their time coming to see your listing based on the photos, you shouldn’t be wasting your time on those photos either. It’s time to step up your listing marketing game, so avoid these 12 photo faux pas that no agent should ever com… Continue reading
Redfin Chief Growth Officer Christian Taubman shares how he balances leading Redfin’s product and marketing strategy and why keeping “the real world” in mind is key to creating tech and marketing that works. Continue reading
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing. Continue reading
SparkOffer is an open-offer model for buying homes, run by the listing agent to help market sellers’ homes. It can especially benefit agents with unique luxury listings, investment properties, land and other real estate that doesn’t earn a lot of atten… Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading
LeadSpark offers real estate agents fully managed Facebook lead-generation campaigns and live follow-up for up to six months. Continue reading