In real estate, showcasing your professionalism is how you get business. It’s how you convince buyers and sellers to work with you over the plethora of other agents out there. What can you do to exhibit competence and display your skillset to past and … Continue reading
When it comes to social media, it’s a bit of a jungle out there. To help new agents suss out what’s crucial, here are the top three platforms and some tips for how to make it all work with your marketing plan. Continue reading
Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the … Continue reading
When meeting with new clients, take a page from other service industries, and focus on their needs first before you launch into a pitch. That way, you can tailor it to clients’ specific needs and win their trust along the way. Continue reading
For real estate agents and brokers, most of their new listings will come from their sphere of influence. Which means staying in touch with people they already know is paramount to driving business. But while the average homeowner moves every 7 or so ye… Continue reading
Eighty-five percent of videos on Facebook are watched without sound. Given such numbers, how do you create video — sans sound — that captivates viewers? Here are six tips for making your silent video shine. Continue reading
Need something to occupy your spare moments between running errands and open houses this weekend? Check out our “Back to Basics” series and this week’s top news. Continue reading
A crucial part of any real estate agent’s business comes from referrals within their own sphere. But what happens when a close friend or family members opts to transact alone or with another agent? Continue reading
Follow the advice of your grandma, and never arrive at a party empty-handed. Contribute to any given situation by giving prospective clients useful information, advice and comfort. They’ll thank you with new business. Continue reading
Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s not as hard as you think. Continue reading