Tag Archives: marketing

Audience Town believes it can end ‘pay and spray’ advertising

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Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading →

First time at Connect? Here’s how to navigate Startup Alley like a pro

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Startup Alley at Inman Connect Las Vegas can be a daunting experience when looking for an upcoming technology partner. Here’s a guide to navigating it like a pro. Continue reading →

‘Honey, stop the car!’ 12 listing description cliches we’re over

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In addition to the silly and useless “Honey, stop the car!” here are a few other old, tired and confusing terms that agents really need to retire.  Continue reading →

Looking for listings? Here’s how to find, sign and turn unlisted properties

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When listings are scarce, one-party listings can be a powerful tool to locate properties that are not currently listed but whose owners might be willing to sell if they receive the right offer. Here’s a solid strategy to turn unlisted properties into d… Continue reading →

Looking for listings? Here’s how to find, sign and turn unlisted properties

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When listings are scarce, one-party listings can be a powerful tool to locate properties that are not currently listed but whose owners might be willing to sell if they receive the right offer. Here’s a solid strategy to turn unlisted properties into d… Continue reading →

How to create the ultimate comparative market analysis for your sellers 

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Pricing a home is no delicate matter. The data can be overwhelming. But the right tech tools can enable you and your clients to wrangle all that information and come to a rational agreement on how the property should be priced — if you have a compellin… Continue reading →

Create buzz for your listings with these 7 video tour tips

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Much like on a dating app, potential buyers can now quickly preview and fall in love — or mentally swipe left and move on — through the power of video. Here are my top seven tips for attracting buyers with your listing videos. Continue reading →

Create buzz for your listings with these 7 video tour tips

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Comments Off on Create buzz for your listings with these 7 video tour tips

Much like on a dating app, potential buyers can now quickly preview and fall in love — or mentally swipe left and move on — through the power of video. Here are my top seven tips for attracting buyers with your listing videos. Continue reading →