Berkshire Hathaway HomeServices teams up with Adwerx for online marketing

Berkshire Hathaway HomeServices announced Tuesday that it has teamed up with Adwerx for a program that will create internet ads targeting people who visit agent websites. Continue reading

Success stories from Startup Alley: BoxBrownie

Inman Connect is the real estate industry event that launches real estate companies. Through Startup Alley, a dedicated sponsorship opportunity available to the hottest new companies to enter real estate tech, emerging companies have the opportunity to… Continue reading

5 tips for taking your up-and-coming listing from ‘for sale’ to ‘sold’

As the listing agent of a property in an up-and-coming neighborhood, you have so much opportunity to capitalize on a trending location. Here are five tips for moving your listing by tapping into what the buyer is looking for. Continue reading

Do your clients tell their friends about you?

Ideally, your clients should think of you in the same way they think of their regular service providers like their hair stylists, accountants and dentists. Everyone needs a great agent. Here’s what you need to do to shift that mindset in your clients. Continue reading

4 fears agents need to embrace to truly connect with their audience

Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content. Continue reading

11 Ways to Outsmart Marketers at Their Pricing Games

Whether you call it dynamic pricing, surge pricing, demand pricing or time-based pricing, marketers’ maddening practice of changing prices according to demand and supply is here to stay. Long practiced in the travel and hospitality industries, this sys… Continue reading

AskAvenue’s chatbot qualifies leads faster without replacing you

AskAvenue won Realogy’s FWD Innovation Summit award in 2015 and continues to evolve with its latest chatbot lead generation tool for real estate agents. Continue reading

Get off your phone! 4 tips for keeping it face-to-face

The reality is, the majority of commissions will still come from mining a database, not the single-digit conversions from the internet or noise that can be a distraction. Here are a few ways you can up your game in today’s connected real estate landsca… Continue reading