Tag Archives: marketing

Cost of marketing on Facebook, Instagram falls during pandemic

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Homesnap has found that with more people online, the cost of clicks and impressions on certain platforms is going down during the crisis. Continue reading →

Start Back to Basics Month by getting comfortable on camera

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Agents are more dependent on video than ever before. We’re creating virtual tours in place of open houses and using video conferencing as a substitute for face-to-face interactions. Like it or not, it’s time to get comfortable on camera. Here are 10 ti… Continue reading →

Let’s officially cancel April Fools’ Day

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You may think it’s absurd to call for an April Fools’ moratorium. Nothing about this situation is funny, and now is not the time. With the level of misinformation out there, why in the world would we want to dedicate a day to perpetuating bad informati… Continue reading →

Airbnb announces drastic cost-saving measures to survive slowdown

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As revenue shrinks, CEO Brian Chesky said he and his executive team will take dramatic pay cuts and eliminate marketing to keep the company afloat. Continue reading →

How to keep your social media healthy when you’re quarantined

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With all the uncertainty, it’s crucial for you to be mindful of what you’re sharing on social media. As you’re working from home, here are a few ways to keep your social media streams healthy and relevant. Continue reading →

Ways to digitize every stage of your sales funnel during the pandemic

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The coronavirus pandemic is forcing agents to do much more of their previously face-to-face business over a computer. Here are a few novel ways to make it work. Continue reading →

Keep your branding on point with LucidPress

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The design software with millions of users is now offering its sharp, creative marketing-asset design tool to the real estate industry, and there’s nothing not to like about it. Continue reading →

3 ways to get buzz for your luxury listing as the market changes

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Now more than ever, we need to drum up new and exciting ways to showcase luxury real estate. Here are a few ideas for what to do now and what to think about for when the coronavirus pandemic subsides.  Continue reading →

7 essential tips for communicating with your sphere during crisis

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What’s the biggest mistake you can make right now? Not using this time to shine as a trusted real estate adviser by crafting responsible, thoughtful, factual and compassionate messaging. Here are the essentials for the right approach. Continue reading →

How to safeguard your business in this challenging time

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Doubling up on cleanliness, catering to your clients’ interests, staying abreast of your local real estate market news and other measures you can take to prepare your business for any disruption. Continue reading →