Tag Archives: marketing

Redfin introduces new ‘Redfin Premier’ service for luxury homesellers

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Aimed at sellers of properties worth $1 million or more, Redfin Premier offers full-service marketing with an international reach. Continue reading →

Pulse: How readers are handling iBuyers in listing presentations

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In last week’s Pulse survey, we asked readers how they’ve tweaked their listing presentations in response to the rise of iBuyers. Seemingly, iBuyers have had a limited and isolated impact so far, but about a quarter of readers who responded shared how … Continue reading →

What’s the best digital marketing strategy for you?

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In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the critical value of a personal brand, and how best to communicate it online. Continue reading →

WATCH: Digital marketing trends from top agents

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Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading →

WATCH: Marketing through new digital mediums

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Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well. Continue reading →

WATCH: Marketing insight from the world beyond real estate

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“The community aspect has always been really critical,” Grace Ouma-Cabezas said at this year’s Inman Connect New York. Continue reading →

WATCH: To successfully market luxury listings, be memorable

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Breaking into the luxury property market takes a lot of money, but there’s one marketing factor discussed by experts at Inman Connect New York that might be overlooked. Continue reading →

WATCH: How and when to update your brand

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On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading →