Will the shifting housing market kill off pocket listings?

While ‘Coming Soon’ pre-market listings will likely remain useful for luxury properties and as a tool to test price points, there will be fewer of them all-around, Realtors tell Inman Continue reading

What’s a great lead worth? Ideal Agent puts that question to the test

Ideal Agent advertises to homesellers that they can save money on their home sale and work with only the top local agents. To listing agents, it promises ready-to-go leads. Here’s how it works. Continue reading

Cloud CMA’s iBuyer feature has legs

W&R Studios now seeks to patent iBuyer Connect and make it available to Cloud CMA users across the country, potentially helping further integrate real estate agents into the growing iBuyer ecosystem. Continue reading

Is your email rubbing clients the wrong way?

A funky email address like NoTanLines@swimnaked.com might be OK for personal use, but do you really want customers to see that? Probably not, but many real estate agents use their personal email addresses when communicating with consumers, and it’s lik… Continue reading

Barking up the right tree: How dogs can give your marketing a boost

Charles Hardy, an experienced, passionate dog-lover and founder of a website that helps dog-lovers care for their companions — shares his expertise on understanding the needs of pet owners as well as useful tips for getting ahead of this under-tapped m… Continue reading

The challenge of marketing one-of-a-kind properties

Every property is unique, but some have features that really make them stand out. A unique property might be in a remote area, perhaps it has a rare amenity, or it comes with an ultra-high-end price point. Continue reading