Any seller who has not sold a home in the past five years is in for a shock: Everything they thought they knew about selling a home has changed. Sellers who do not understand the new rules of engagement can easily make costly mistakes and jeopardize th… Continue reading
Here’s how to prepare, spot opportunities and thrive more than you ever have while others struggle in the throes of a market crash. Continue reading
Clients are the No. 1 source for referrals — especially past clients. They’re in a position to refer business to you because they’ve had first-hand experience with your service. Here’s how to stay on your clients’ minds after the deal is over. Continue reading
Because millennials comprise a significant percentage of high-end homebuyers, real estate agents need to be aware of the selling points that appeal to them — and how to market to them effectively. Here are a few of the luxury home features millennial h… Continue reading
We asked this question, and, boy, did industry pros respond! Everyone has secrets, tips and wisdom that they wish had been communicated to them from Day 1. Here are just a few of the responses we gathered from the real estate community at large. Continue reading
Prospect Square can compile market reports, send emails and newsletters and is designed to help agents solidify their position as local experts. Continue reading
Recently infused with cash, Remine has upgraded its interface, introduced new agent tools and is seeing quick adoption of its mobile version. Continue reading
Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading
Have you heard of the entrepreneur John Henry? Considering that he’s 26 years old, his two multifamily properties, private equity fund worth $25 million and docuseries on Viceland are quite impressive. Here are his top three marketing tips. Continue reading
Staying in touch with clients in ways that don’t feel like sales calls to them is a challenge every good agent faces. Here are a few client appreciation ideas to get you through the year. Continue reading