Tag Archives: marketing

WATCH: Referrals vs. lead gen — which is best?

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What’s better — buying leads or focusing on your sphere? Kendyl Young of Diggs Real Estate, Barbara Betts of The Betts Realty Group and Dan Sundberg of Kendrick Realty tackle this topic onstage at Inman Connect San Francisco. Continue reading →

Realtors and agents respond to NAR’s surrealist ads

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Real estate agents can be an opinionated bunch, so it should come as no surprise that many had strong reactions to NAR’s new Millennial-focused online ad campaign.  Continue reading →

Inman Connect San Francisco: Marketing Connect Video Recap

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Is your marketing plan in need of a reboot? Get ready to learn from the best marketers in the industry during a series of how-to presentations and discussions featuring the latest marketing platforms and strategies to increase your business and grow yo… Continue reading →

WATCH: Is relationship marketing the key to boosting sales?

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Barbara Betts of The Betts Realty Group, Mark Slade of The Mark Slade Homes Team at Keller Williams and Katie Clancy of The Cape House Team share the stage at ICSF 18 to share tips on relationship marketing. Continue reading →

Getting Advertisers to Think Differently About Aging

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Do you ever feel that advertisers and marketers don’t understand, or really speak to, people over 50? That they’re missing what 21st century aging is all about? Then you’ll be interested to see what advertising executive Nadia Tuma-Weldon says. She’s t… Continue reading →