Tag Archives: marketing

The right (and wrong) way to procure content for your real estate website

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Content marketing is a must for any great business, but generating enough content to outrank competitors can be hard. Here’s what you need to know about buying and borrowing content so you don’t make a fatal mistake in your marketing. Continue reading →

Facebook slashes 5,000 targeted ad options after HUD complaint

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Facebook is making changes to company advertising policy in an effort to slash thousands of options that allow advertisers to target certain ethnicities and engage in discriminatory advertising. Continue reading →

New Vscreen VMS wants to catapult (and simplify) your video marketing

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Vscreen Video Marketing Suite (VMS) is a browser-based video content creation and distribution tool ideal for real estate agents. Continue reading →

8 fresh luxury real estate marketing strategies clients want to see

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One way to ensure a smooth high-end transaction is to invest in solid marketing and seize all available opportunities. Here are eight examples of luxury marketing opportunities you can’t afford to miss.  Continue reading →

3 ways sentient data can increase your real estate business

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The key to a truly successful real estate career is marrying the qualitative and the quantitative to better serve your clients. Here are three ways agents can use “sentient data” to increase their business. Continue reading →

Spring Cleaning: Actionable Advice For Growing Your Business

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Inman is obsessed with helping you to tune-up your listings business, with actionable insights, the best advice from top agents, and hundreds of helpful stories from all over the world. Here’s a collection of some of our favorite pieces of advice from … Continue reading →

How to forge and maintain those lucrative luxury client connections

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Extraordinary customer service and high-touch relationships can lead to a lifetime of lucrative sales and ongoing luxury client referrals. Continue reading →