How to be on point with your luxury client experience

The key to giving luxury clientele what they want is knowing what they are looking for in a real estate agent as well as getting ahead of their expectations. Here’s what you should know. Continue reading

Need to make more cash in real estate? Try these tips

What should you do when you can’t pay your bills on your real estate income alone? How do you keep your businesses afloat? Think about these options. Continue reading

Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing. Continue reading

The psychology behind pricing a home in the luxury sphere

Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading

8 gorgeous property websites that’ll inspire your marketing

If you are in need of a reboot for your property marketing, look no further. These eight gorgeous property websites have all the inspiration you need to elevate your next listing on the web. Continue reading

5 pro tips for using Instagram and Facebook stories in real estate

Facebook Stories and Instagram Stories are two emerging opportunities for real estate pros. How can you use them effectively for your business? Here are a few key tips (and mistakes you’ll want to avoid). Continue reading

How realtor.com just got way better at lead conversion

News Corp., owner of realtor.com, announced the $210 million acquisition of lead qualification service Opcity. With this acquisition, realtor.com dives deeper into the lead conversion funnel in a major way. Continue reading