Tag Archives: marketing

ONE Sotheby’s taps Compass alum Lena Johnson as CMO

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The marketing executive spent eight years at Vogue before transitioning into real estate and was instrumental in the founding of Compass’ luxury division. Continue reading →

Women are supporting women on Threads. Should you?

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The Threads app has exploded with posts of Women Supporting Women, an effort for growing community and connecting with other like-minded women. Jessi Healey explains and advises real estate agents on how to participate. Continue reading →

5 reasons minority, LGBTQ+ buyers should invest in real estate now

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Don’t let fear keep LGBTQ+ and minority clients from realizing the benefits of homeownership. Zak Shellhammer offers ideas for becoming an advocate and adviser for all of your buyers. Continue reading →

Direct mailer Addressable abruptly closes with no forwarding address

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Direct mail marketing company Addressable has abruptly gone out of business, according to a website message at its domain, addressablemail.com. Continue reading →

How to win the multifamily lease-up challenge as a property manager

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Multifamily expert and brand-new Inman contributor Andy Larson offers insights and strategies for the all-important lease-up period. Continue reading →

Take 5 minutes, make this change to your Google Business Profile

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Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted. Continue reading →

How do you define a luxury brokerage brand?

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Whether you’re looking to move up to a higher level of service or you’re thinking about a brokerage switch, eXp’s Troy Palmquist offers insights and advice for putting that luxury polish on your branding. Continue reading →

Why should I talk about personal stuff on Instagram?

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This week, Sue “Pinky” Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business. Continue reading →

Need a break from hustle culture? Cuddle up to plush prospecting

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Burned out and bummed out is no way to start the new year. Try these plush gentle prospecting techniques to shift out of the grind and find some peace of mind. Continue reading →