Help baby boomers move into the future with a rental bridge option

When boomers make the decision to sell, team leader Vincent Cyr writes, they free up property for younger buyers, ease pressure on limited inventory and help maintain transaction flow. Continue reading

Huddle Up: How to build culture, connection, client care in a sprawling second-home market

Coach Melanie Klein shares how the Upstate Curious Team shows up for clients and each other through communication, connection and consistent collaboration. Continue reading

Compete with discount agents (without cutting your commission)

When potential clients tell you another agent will handle their deal for less, Darryl Davis writes, come back with a value proposition that shows why you’re worth every penny. Continue reading

Why memorizing canned scripts could be costing you clients

Scripts feel canned and box you in, coach Darryl Davis writes. Dialogues give you a framework for conversations, while leaving room for your personality. Continue reading

5 ways to cut your marketing spend (without losing leads)

Josh Ries offers strategies to help you create a leaner, more efficient real estate business without cutting into your lead generation or hampering growth. Continue reading

How to launch a real estate listing like Taylor Swift drops an album

Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and a some follower-fueled magic. Continue reading

The 60-deal-a-year referral-based blueprint anyone can implement

Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment. Continue reading

How to write a real estate case study that wins clients

Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction. Continue reading

How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram

Early in her career, Kaitlin Hannig found a supportive group of female real estate agents on Instagram and quickly realized the social platform could help grow her business. Two years later, 75 percent of her business is generated that way. Continue reading

Your real estate listing isn’t selling? Consider these 5 factors

If your listing has been sitting on the market for too long, trainer Bernice Ross shares five elements of a successful strategy to get it sold. Continue reading