Jordan Cohen knows what to say and do to win the listing every time

If you want to join the ranks of the top listing agents in your market, trainer and author Bernice Ross says that Cohen’s proven strategies and tactics can help you become a top listing agent as well. Continue reading

Is now the right time to start your new side hustle?

Whether you’re saving for something big or trying to figure out how to stay in real estate until the market turns, Erin McCormick Torres offers tips to help you develop new streams of income. Continue reading

Pl@tform gives @properties | Christie’s International Real Estate agents a well-integrated, stable proptech foundation: Tech Review

What started in 2005 has become the foundation for what is now a multifaceted business application that can benefit all level of agents who hang a license at an @properties | Christie’s International Real Estate office. Continue reading

Starving for clients? Double down on these 5 marketing basics

Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads. Continue reading

3 hauntingly good tips for elevating your Halloween marketing

Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season. Continue reading

17 ways to audit your online content as Sitzer | Burnett unfolds

Are some of the issues coming out in the bombshell trial making you uneasy about your digital footprint? Find out what to check and how to make sure that your online content is kept current. Continue reading

As objection handlers come under fire, these 7 ChatGPT ideas hold up

Although you need to be careful with ChatGPT and other AI platforms, they can offer a great resource for idea generation. We asked for ideas on handling objections and got some surprisingly solid suggestions.
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David Marine on AI, storytelling and being ‘dunked’ by Shaq at Gen Blue

The Coldwell Banker CMO sat down with Inman to discuss some of the highlights from the real estate company’s Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O’Neal. Continue reading