Tag Archives: marketing

FTC sues Zillow: A wake-up call for real estate agents and brokers

By | | Uncategorized
Comments Off on FTC sues Zillow: A wake-up call for real estate agents and brokers

If you’re dependent on Zillow for lead gen, it’s time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes. Continue reading →

How the ‘bro climate’ is failing new real estate agents and their clients

By | | Uncategorized
Comments Off on How the ‘bro climate’ is failing new real estate agents and their clients

Real estate coach Birgit Biehl says new agents are facing a culture problem. The “bro climate” — a mix of outdated competitiveness, lack of mentorship and ego-driven leadership — pushes away clients and drives down professionalism. Continue reading →

How to protect your business during a brokerage merger

By | | Uncategorized
Comments Off on How to protect your business during a brokerage merger

Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired.  Continue reading →

Here’s our most read advice from Back to Basics Month 2025

By | | Uncategorized
Comments Off on Here’s our most read advice from Back to Basics Month 2025

As Back to Basics Month comes to a close, Inman’s Service Editor Dani Vanderboegh rounds up the top 10 most-read advice articles — written by contributors, chosen by readers. Continue reading →

What real estate agents can learn from TikTok, Tylenol and Disney

By | | Uncategorized
Comments Off on What real estate agents can learn from TikTok, Tylenol and Disney

Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading →

I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

By | | Uncategorized
Comments Off on I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

According to Jimmy Burgess, great marketing isn’t about doing more. It’s about doing the right things consistently. Continue reading →

No filter: Your personal opinions on social media can get you fired

By | | Uncategorized
Comments Off on No filter: Your personal opinions on social media can get you fired

Cancel culture has entered a new, more aggressive phase. For agents, one unfiltered opinion online can spark backlash that threatens your license, your livelihood, and your reputation.
Continue reading →

In an uncertain market, Inman Connect New York offers solutions

By | | Uncategorized
Comments Off on In an uncertain market, Inman Connect New York offers solutions

Real estate is changing fast, and so must you. Inman Connect New York is where you turn uncertainty into strategy — with real talk, real tools, and the connections that matter. Continue reading →

Turn 1 short video into 3 posts: How to scale your content with AI

By | | Uncategorized
Comments Off on Turn 1 short video into 3 posts: How to scale your content with AI

Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Continue reading →

Why agents who ignore branding won’t survive the next 5 years

By | | Uncategorized
Comments Off on Why agents who ignore branding won’t survive the next 5 years

Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more. Continue reading →