Tag Archives: marketing

5 creative strategies to overcome seller staging objections

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Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract. Continue reading →

From TikTok to memes, the battle over who shapes culture

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The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading →

How to stop real estate websites from stealing your clients

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Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading →

AI isn’t here to replace agents. It’s here to make you faster, better

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As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients. Continue reading →

9 real estate lead-gen mistakes that are killing your ROI

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Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes. Continue reading →

Overwhelmed by AI? Use this step-by-step guide to get started

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Stop treating ChatGPT like a virtual assistant, Real’s Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy. Continue reading →

Howard Hanna launches first rebrand in more than 40 years

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The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, the firm has informed Inman. Continue reading →

Good manners, better business: Mastering hellos and goodbyes

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Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships. Continue reading →

10 hot strategies to help sell your listings this fall

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Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season. Continue reading →

The State of Real Estate Marketing: Grow Your Real Estate Business with the Right Tools

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Marketing shouldn’t feel like a second full-time job, but for many real estate agents, it does. Nearly half are running every part of their marketing on their own, and most say their efforts are not getting the results they want. In this webinar,… Continue reading →