From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan and post with care. Continue reading
Justin Havre’s average ranking for over 3,000 keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning two local portals. Listen to his story on Real Estate Insiders Unfiltered. Continue reading
Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Continue reading
Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO. Continue reading
Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end. Continue reading
From navigating life transitions to investing for long-term wealth, single women are taking the lead in real estate markets, luxury agent Lauren Endsley writes. Here’s how to serve them more effectively. Continue reading
It’s not enough to continually bring in new leads if you don’t know how to close the ones you’ve got. Trainer Rachael Hite helps you practice and refine this critical skill. Continue reading
Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles. The feature is powered by Virtual Staging AI, a company Zillow acquired in 2024. Continue reading
In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that’s timeless yet timely, and her plans to push the Texas-based franchisor’s marketing to the next level. Continue reading
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading