Tag Archives: marketing

CMAs fall flat — this Spotify-inspired lead gen idea wins listings

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Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year. Continue reading →

How to escape the secret agent trap and embrace visibility

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Don’t be a secret agent in your market. Coach Darryl Davis shares why being visible can be fun, fulfilling and vital to the growth of your real estate business. Continue reading →

What are the basics agents should be getting back to in 2025? Pulse

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Forget new fangled bells and whistles to run your real estate business. What are the tried-and-true rules of the game that agents should focus on now? Continue reading →

You’re broke because you don’t track these 3 lead-gen metrics

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When you start tracking these three lead-generation metrics, Josh Ries writes, you set yourself up for top performance in any market cycle. Continue reading →

The 90-day restart your real estate pipeline needs

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Broker and lead-gen consultant Josh Reis outlines the 5×3×90 Program, a zero-dollar way to restart a quiet real estate pipeline. Continue reading →

Your brand isn’t what you say it is (it’s what others see)

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Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading →

The 7 must-have real estate sales success fundamentals

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Wondering if you have the right stuff for a career in real estate? Trainer and author Bernice Ross offers seven chracteristics that signal success. Continue reading →

7 lessons every real estate agent needs to be a lifelong learner

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Education isn’t about chasing certificates, Darryl Davis writes. It’s about protecting your livelihood, building your brand and being the professional people trust. Continue reading →

The secrets behind RE/MAX’s top team and its billion in sales

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On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook. Continue reading →