Tag Archives: marketing

The 7 C’s of highly successful agents (and how to apply them)

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Implement these characteristics of top agents, Jimmy Burgess writes, to watch your real estate business explode with new momentum. Continue reading →

Forget real estate soap operas. Here’s where you should focus

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You can be the agent who always has an opinion on the latest industry scandal, Kevelyn Guzman writes, or you can be the agent who’s too busy closing deals to notice. Continue reading →

8 ways to create Taylor Swift-level client loyalty in real estate

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Trainer Rachael Hite reflects on the core strategies that the most successful agents she knows use to drive their businesses. Continue reading →

Your brunch gets mad Instagram likes, but do you have listings?

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Your calendar is crammed, but what are you doing to grow your business? Coach Darryl Davis offers tips to move from busy to breakthrough. Continue reading →

Umansky: How traveling the world helped me build a massive global referral network

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The Agency’s Mauricio Umansky writes that his passport has been one of the most valuable tools for opening doors to opportunities in every corner of the world. Continue reading →

Help baby boomers move into the future with a rental bridge option

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When boomers make the decision to sell, team leader Vincent Cyr writes, they free up property for younger buyers, ease pressure on limited inventory and help maintain transaction flow. Continue reading →

Huddle Up: How to build culture, connection, client care in a sprawling second-home market

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Coach Melanie Klein shares how the Upstate Curious Team shows up for clients and each other through communication, connection and consistent collaboration. Continue reading →

Compete with discount agents (without cutting your commission)

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When potential clients tell you another agent will handle their deal for less, Darryl Davis writes, come back with a value proposition that shows why you’re worth every penny. Continue reading →

Why memorizing canned scripts could be costing you clients

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Scripts feel canned and box you in, coach Darryl Davis writes. Dialogues give you a framework for conversations, while leaving room for your personality. Continue reading →

5 ways to cut your marketing spend (without losing leads)

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Josh Ries offers strategies to help you create a leaner, more efficient real estate business without cutting into your lead generation or hampering growth. Continue reading →