Tag Archives: marketing

New course gives agents cutting-edge consumer, design trends data

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Better Homes and Gardens Real Estate’s new course helps real estate agents leverage cutting-edge consumer and home design trends to upgrade their marketing. Continue reading →

How real estate pros can thrive beyond the MLS in the AI era

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Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading →

3 clichés top listing agents don’t buy into during a market downtick

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Think smart, writes coach Annette DeCicco, and list like a pro. Hit all three of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums. Continue reading →

RealScout and Agent Image partner to steal Zillow leads — and give them to you

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Agent Image has partnered with RealScout to integrate lead generation and nurturing tools into their ACCESS website platform, helping agents compete against national portals like Zillow. Continue reading →

Keller Williams hires former AT&T, Southwest exec as new CMO

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Texas-based real estate franchisor Keller Williams has hired former AT&T exec Sandra Howard to lead its marketing team. Howard has more than 20 years of marketing and advertising experience with some of the globe’s largest brands, including AT&#03… Continue reading →

Rocket hires Viral Nation as first social media agency of record

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After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories. Continue reading →

If you had 5 minutes with real estate’s most seasoned veterans, what would you ask? Pulse

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We’re bringing you advice from some of the industry’s most exciting thought leaders, so we want you to supply the questions. Continue reading →

9 branding tips that prove it’s not who you know, it’s how you show up

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Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship. Continue reading →

Instagram’s 3 new updates get personal. Too close for comfort?

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Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes. Continue reading →

7 tips for building a side hustle that supports your real estate business

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When done right, a side gig can strengthen your career with new income streams, increased visibility and connections that compound over time, broker Cassie Walker Johnson writes. Continue reading →