The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend. Continue reading
Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading
Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice. Continue reading
In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Continue reading
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Continue reading
Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business. Continue reading
August isn’t downtime — it’s decision time, coach Darryl Davis writes. Decide what you’ll do now to set yourself up for success in the months ahead. Continue reading
The seven-figure business-building agents are quietly laying the groundwork for Q4 during the summer, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading
Initiate, don’t wait, to build momentum in your business, Jimmy Burgess writes. Here he offers five texts to send and see results. Continue reading
Luxury Presence has rolled out a series of AI agents for marketing, using them to help agents and brokerage marketing teams do more outreach, lead nurture and display advertising in less time. Continue reading