Putting it all together: The complete guide to working with athletes and celebrities

We’ve rounded up all five days of Cara Ameer’s advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment. Continue reading

How an agent becomes ‘the chosen one’ for celebrities and athletes

In Part 5 of her five-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients. Continue reading

How an agent becomes ‘the chosen one’ for celebrities and athletes

In Part 5 of her five-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients. Continue reading

How an agent becomes ‘the chosen one’ for celebrities and athletes

In Part 5 of her five-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients. Continue reading

Conferences are goldmines (if you know how to film them)

Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading

Conferences are goldmines (if you know how to film them)

Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading

Conferences are goldmines (if you know how to film them)

Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading

Stop telling agents what to say. Teach them how to talk instead

Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective. Continue reading

Agents find marketing magic in low-ball asking prices

The share of $1 listings has risen 24 percent since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic. Continue reading

The Grok meltdown: Cautionary AI lessons for every agent

Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading