Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them. Continue reading
By using master, meta- and mega-prompts together, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother. Continue reading
Trainer Terry LeClair shares how these four internal forces create the foundation for success not only in real estate sales, but in life. Continue reading
A New York homeowner claimed text messages sent by an associate KW broker amounted to an “invasion of her privacy.” She has now dropped her case. Continue reading
Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes. Continue reading
Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes. Continue reading
Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own. Continue reading
From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide. Continue reading
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading
Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes. Continue reading