Quit Googling ‘housing crash,’ economist says. It’s a correction

Economist Lisa Sturtevant says the U.S. housing market isn’t heading for a crash but a gradual correction as affordability pressures and economic uncertainty reshape buyer and seller behavior. Continue reading

This CMO wants to make Keller Williams the Nike of real estate

In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that’s timeless yet timely, and her plans to push the Texas-based franchisor’s marketing to the next level. Continue reading

West USA Realty commits to Zillow Group’s listing policy

One of Arizona’s largest brokerages, West USA Realty, has committed to following Zillow Group’s listing access standard. The firm is the third to formally support the portal’s ban on privately marketed listings. Continue reading