Tag Archives: marketing

How to craft bespoke marketing for ultra-high-net-worth buyers

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Effective storytelling is the key to appealing to the world’s most discerning buyers with your luxury real estate marketing, Mike Collins writes. Continue reading →

5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

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These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now. Continue reading →

Take the wheel: 5 tips to steer your marketing in the right direction

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Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading →

The anatomy of a viral real estate post (that also gets you clients)

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Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients. Continue reading →

The death of old-school SEO, and what it means for real estate

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SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading →

Forget private marketplaces, Colorado brokers launch full-transparency offensive

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RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek, and West + Main Homes have partnered with Final Offer — a platform that lets buyers and their agents see all competing offers in real-time, complete with prices, terms, and contingencies. Continue reading →

Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review

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Craig Rowe reviews Cloze AI’s latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business. Continue reading →

7 AI tips for real estate agents from a tech insider

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In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence. Continue reading →

Why most real estate agents lose the deal after the 1st meeting

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You make a great first impression, but do you get the deal? Coldwell Banker Warburg’s Kevelyn Guzman writes that the art of the follow-up is where trust, loyalty and contracts are won. Continue reading →