Tag Archives: marketing

Compass clues, ChatGPT listings, white-collar crime: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

7 lessons I learned from a fitness influencer about lead generation

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Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs. Continue reading →

How to help sellers prepare to list a tenant-occupied property

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Working with a tenant-occupied property may be more hands-on than others, Cara Ameer writes. Be prepared to pivot based on the circumstances at hand. Continue reading →

How buyer affordability education makes you the go-to agent

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Knowing DPA programs allows you to serve buyers where they are, solve problems others overlook and strengthen your reputation as the professional who makes homeownership possible. Continue reading →

How local outreach and community events build trust and client loyalty

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Building community isn’t about how long you’ve been in business; it is about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber. Continue reading →

This type of seller lead will wreck your real estate ROI

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Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation. Continue reading →

Switching brokerages? Here’s your ultimate brand transition playbook

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Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading →

Marketing overload: How to cut the clutter and reclaim your time

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Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths. Continue reading →

Breaking ‘phone-phobia’: 5 practical shifts to boost conversion

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Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Continue reading →

How 1 luxury agent livestreamed his way to listing an NBA star’s Texas mansion

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When viral internet personality Kai Cenat called asking about a property outside of Erwin Nicholas’s market, he didn’t blink. The call led to him listing former San Antonio Spurs player Tony Parker’s 53-acre pad with a private waterpark included. Continue reading →