Tag Archives: marketing

Invelo, the platform for marketing-savvy investors: Tech Review

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Invelo is the new investor’s solution, an application for the strategic, tech-forward property buyer who doesn’t wait to be told about opportunities. Continue reading →

Clear Cooperation favors free markets: Bess Freedman

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Dismantling CCP entirely will negatively impact the industry, Brown Harris Stevens CEO Bess Freedman writes. The industry needs to “step up and do what’s right for buyers, sellers and agents alike.” Continue reading →

How to sell without feeling ‘salesy’

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When you lead with value, Nick Schlekeway writes, sales become more about service, allowing you to build trust and long-lasting relationships. Continue reading →

Attracting agents? Your consumer-facing website isn’t enough

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Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes. Continue reading →

How this broker embraces personal and professional evolution

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Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets. Continue reading →

Inman announces 2025 class of Marketing All-Stars award winners

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From chief marketing officers to communications professionals, Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry. Continue reading →

How this Las Vegas Realtor made social media a lead-gen machine

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Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing. Continue reading →

5 smart tips for future-proofing your real estate business

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Real estate is evolving, Luke Babich writes, and it’s up to you to keep up with the latest technological advances or risk falling by the wayside. Continue reading →

The agent as a brand: How to empower your individual identity

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Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition. Continue reading →