Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading
Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading
Redfin Premier, which matches luxury homebuyers and sellers with a Redfin Premier agent and marketing tools specific to the luxury brand, is launching in every market the brokerage operates. Continue reading
From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading
As Marketing and Branding Month keeps on truckin’, we want you to weigh in on the biggest marketing mistake agents make. Continue reading
Want to take your client relationships to the next level and have some fun while doing it? Trainer Darryl Davis suggests client appreciation parties — with a twist. Continue reading
Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy. Continue reading
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading