7 things your competition hopes you won’t do

If you slack off or lose focus on certain aspects of your business, your competition will benefit — and they know it. Here is Jimmy Burgess’ list of the top things your competition hopes you slack off on. Continue reading

Help homeowners lower home maintenance costs in 2023 with this 12-month marketing campaign

Would you like to help your clients and sphere cut their homeownership and home maintenance costs substantially in 2023? This 12-month marketing plan is suitable for social media, email, direct mail and even video, writes trainer Bernice Ross. Continue reading

I want to put some of the reality back into realty

Broker and real estate expert Teresa Boardman feels it is time to put the real back into real estate. The average transaction isn’t typically camera-ready. When things get real, real quick in real estate she says that we need to leave the drama on TV w… Continue reading

Motto Mortgage partners with SOCi for online reputation management

The growing marketing platform counts multilocation brands, such as Ace Hardware, Ford Motor Company and Smashburger as clients. Continue reading

Build a piping hot referral network this winter with these 7 expert tips

Referrals are everything when it comes to building a sustainable real estate business, expanding your network (and opportunities), and creating momentum, say former Million Dollar Listers David Parnes and James Harris. Here are their top seven tips for… Continue reading

Sending holiday cards? 5 tips for giving the warm and fuzzies on a budget

Yes, you can still send out your cards, even if your marketing budget is running out. Christy Murdock offers simple strategies to connect with your SOI before the year’s out. Continue reading

LeadingRE brokerages get boost with Maxa Designs partnership

Among Maxa’s many features and presence-building capabilities, LeadingRE was attracted to its intricate brand asset controls, ideal for the multitude of brands under the company. Continue reading

Social media marketing isn’t going to be the same without social media

Social media platforms are evolving, and so are your Friends’ browsing habits. As followers start to scroll instead of social, you may find yourself in new digital territory. Continue reading

How to give 5-star service to your military and veteran clients

Working with veterans may be different than working with other clients. But ultimately, our job as real estate professionals is to understand our clients and how to best serve them through one of the most significant purchases of their lives. Continue reading