Going back to basics? Here’s what top agents are doing to finish the year strong

Rally your team for the last quarter with these tried-and-true tips from leading experts. Adam Hergenrother founder and CEO of Livian, says this is not the time to slow down, and that mindset is key. Continue reading

15 creepy crawly real estate stories that will make you squirm

Are you ready for some creepy, crawly real estate stories for Halloween? Bernice Ross brings you these true-life experiences from Realtors and the listing photographers at HomeJab.  Continue reading

Give ’em pumpkin to talk about: 13 scary-good Halloween marketing ideas

This weekend is the perfect time to go a little over the top with Halloween decorations, put on your costume, hand out candy to the neighborhood children and generate a little buzz for your business. Continue reading

You have seconds to win prospects over. Here’s what to say

You only have a few precious seconds before your prospects decide whether to hang up or hang on. Don’t misuse that valuable time. Follow these five steps from team leader Carl Medford, and you’ll be able to talk your way from lead to client. Continue reading

How to close 15 deals between now and the new year

The market determines your strategy, not your success. There’s three months left in 2022, and if you put in the work — despite setbacks and oppositions — you have time to close 15 deals. Here’s how. Continue reading

PostcardMania sent 14M mailers in 2021. Here’s what agents can learn

The targeted marketing company’s largest real estate mailing was just over 53,000 pieces, but it found that three out of four mailings were 500 or fewer pieces, with 70 percent stamping campaigns below 750. Continue reading

These marketing terms are officially cliched. Here’s what to write instead

Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead Continue reading

11 real estate truths that can change your tax bracket

The more you grow your knowledge and understanding of the real estate industry, the more your business will typically expand — and your income will grow, Jimmy Burgess says. These 11 understandings, when acted upon, can elevate your business to the lev… Continue reading

7 tactical marketing strategies to prepare agents for success in 2023

During an Inman Connect panel on Tuesday, social media coach, speaker and foreclosure expert Marki Lemons-Ryhal shared key tips for agents to up their marketing games. Continue reading