Back to the land: What real estate agents need to know about the off-grid and homesteading surge

The once-niche appeal of self-sufficient, sustainable and off-grid living is going mainstream. For agents, understanding this buyer and learning how to market to them can mean new opportunities in a changing market. Continue reading

Multi-gen mayhem: Selling a home with 4 generations of input

An organized and proactive process can help keep the peace between family members and sell your client’s home efficiently, Lindsey Harn writes. Continue reading

Family matters: 5 marketing tips based on NAR’s multi-generational data

Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading

How can you prepare for a post-COVID-19 market?

When the quarantines lift and the crisis subsides, what potential market shifts will we see? Here’s how you can best position yourself to serve some of the likely outcomes. Continue reading