Reinforcing the fiduciary-level nature of our work as real estate agents has never been more important, Darryl Davis writes. We can start by ditching the outdated title of “Salesperson,” which does not adequately express our professional purpose. Continue reading
Marketing strategist Molly McKinley shares how brokers, team leaders and agents all over are adapting and adjusting to the post-commission settlement changes. Continue reading
Most homebuyers will continue to use an agent and most homesellers will continue to cover buyer agent commissions, writes broker-owner Eric Bramlett of Austin-based Bramlett Residential. Continue reading
Materials include a guidebook on the post-settlement landscape, publicly available training sessions and more ahead of Aug. 17 deadline. Continue reading
Bernice Ross talks with James Dwiggins about the new rules of the road when it comes to agent compensation and client negotiations. Continue reading
Need help highlighting value in a buyer-broker presentation? Jimmy Burgess talks with Andrew Undem, who shares his “8 pillars of value” strategy for showcasing client benefits. Continue reading
Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the agent-client relationship by prioritizing clear communication and exceptional results. Continue reading
Although it may seem righteous to dismantle the institution that NAR has built, brokerage founder Sean Frank writes, the collapse of NAR would equate to the collapse of the modern real estate market as we know it. Continue reading
Expressing your value to clients begins with knowing yourself, writes mega-team leader Carl Medford. You cannot articulate what you have never taken the time to determine on your own. Continue reading
With preliminary approval of NAR’s deal and a new settlement proposal from HomeServices of America, can we finally all get back to business? Continue reading