These soft skills have never been more critical in light of the National Association of Realtors’ commission suit settlement and subsequent rule changes, OJO Labs CEO Chris Heller writes. Continue reading
Stakes are high, which makes communication tougher than ever for agents, colleagues and clients. Tell us what you’re seeing go wrong these days. Continue reading
Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it’s time to sell a home. Continue reading
Now is the time to expand your skill set, broaden your knowledge and provide value at a higher level than you’ve ever provided, Jimmy Burgess writes, so that you won’t just survive, you’ll thrive. Continue reading
Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading
Learn the essentials of great negotiating. Broker Nick Schlekeway reveals the tried-and-true principles of world-class negotiators in Part 1 of this three-part series. Continue reading
Watch the new Inman Access classes for strategies on how to close more deals in today’s complex market, along with how influential and persuasive communication can help grow your business. Continue reading
Central Florida agent Anne-Marie Wurzel brings her background in advertising and copywriting to bear on the practice of real estate, including marketing experience from more than 300 properties and management of her agency’s largest client, a national … Continue reading
Instead of a blanket call for the highest and best offer, listing agents and buyer agents need to get back to the basics of negotiating. Continue reading
Blindly hoping for the market to improve is not the right strategy. Team leader Carl Medford gives us a dose of the medicine your sick pipeline needs to get onto the road to recovery and how to prepare for what’s next. Continue reading