How do you know if your email newsletter is getting results?

In part two of the series, Eric Bramlett writes that measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers. Continue reading

Did this economist nail his 2023 predictions (so far)?

Windermere Chief Economist Matthew Gardner takes a look back at his pre-2023 market predictions to check his math and his accuracy. Continue reading

The pros and cons of representing renter clients

Though renting may come with smaller commissions than selling, working with prospective tenants can still be a profitable part of your real estate business, Philadelphia Realtor Jonathan Pressman writes. Continue reading

How to reduce your income taxes legally using real estate investing

Tax strategist David A. Perez helps real estate investors plan ahead to minimize their tax burden. Here he shares his insights with author Bernice Ross. Continue reading

10 creative euphemisms for a sluggish real estate market

Although euphemisms and analogies are not the magic solution to a sluggish market, Darryl Davis writes, they can help make a difference in how you approach the situation. Continue reading

‘Together we’ — How women in real estate are working to thrive

Women gathered to share how to move forward in challenging times — together — at WomanUP! 2023. Here’s a splinter of the wisdom they shared and why it matters so much right now. Continue reading

Got a buyer on the line? Here are 4 steps for handling objections today

According to mega-team leader Carl Medford, in today’s market, those who learn to effectively handle objections will be the ones who end up at the closing table with their clients. Continue reading