The dark side of ChatGPT, deepfakes and real estate

The key to using AI for real estate is being educated on the dangers of cybercrime and the cyber threats it creates while also protecting clients. Continue reading

5 ways to nurture your clients through a shifting market

Often, clients’ perceptions are more negative than reality, according to The Agency founder Mauricio Umansky. That means there’s an opportunity for you to be honest and transparent while also quelling their nerves, dispelling misconceptions and advisin… Continue reading

Launch yourself like a business starting on Day One

Ultimately, any agent who treats themselves like a business from day one will be able to establish a solid foundation for their real estate career and set themselves up for long-term success in this cutthroat industry. Continue reading

How well do you really understand real estate contracts?

Providing the highest level of client service means understanding the ins and outs of real estate contracts. Broker Teresa Boardman breaks down the most problematic and error-prone contract elements for you. Continue reading

23 objections you’ll hear now (and how to handle them)

Objections can throw you for a loop, and there will be a new one every time. There are a variety of ways to respond, but the key is to make your response authentic, incorporating your unique style and voice. Continue reading

The bombshell real estate lawsuit has just exploded

With the stakes higher than ever in Moerhl, the real estate industry is facing significant upheaval in terms of how listing and selling agents are compensated. As both Realtors and homeowners await the outcome, the defendants’ next moves — settlement, … Continue reading

No team is hot all the time. Here’s how to get your team past a hump

Ultimately, the best way to get teams over a hump is to build good teams. Valued people bring buy-in to the workplace. Continue reading

Bare Minimum Monday? How this TikTok trend could change your work week

Do we finally have a cure for “a bad case of the Mondays”? Trainer and expert Rachael Hite says that Bare Minimum Mondays just might be one more piece of the puzzle to figuring out work-life balance. Continue reading