Is your business on life support? Check the health of your database

Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup. Continue reading

ERA president offers 5 tips for brand new real estate agents

ERA’s Alex Vidal offers words of wisdom and advice for real estate agents launching their careers in the uncertain 2024 market. Continue reading

Stop selling simply bricks and mortar. You’re selling a lifestyle

Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. It’s about painting a picture where work-life balance, leisure and personal growth coexist. Continue reading

This Black History Month, do more to promote Black homeownership

It’s incredibly frustrating to see how misunderstood and divisive DEI efforts are, broker Janel Randall writes. Real estate professionals work every day to debunk myths around Black homeownership. Continue reading

The real estate agent’s guide to crafting powerful client personas

Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading

WATCH: What commercial deals teach us about buyer commissions

U.S. commercial real estate commissions could show the way forward for residential buyer commissions. Joe Rath from Redfin, Russ Cofano of Collabra Technology, Ed Zorn from CRMLS and moderator James Dwiggins discuss how at Inman Connect New York. Continue reading

Is it real, or is it Bella Staging? Tech Review

The final word is that Bella Staging should be on your list when that next listing isn’t getting the attention that market conditions suggest it should. Continue reading

7 new real estate books that should be on your reading list

Whether looking for advice as a new agent, as a real estate investor, or as a seasoned agent, these seven new releases by established industry names can offer a lending hand when it comes to pushing your business to the next level. Continue reading

7 spring pop-bys that’ll perk up your client relationships

Want to make real estate more fun for you and your clients? Check out Darryl Davis’ ideas for spring-themed gifts. Continue reading

Collaboration isn’t a buzzword. It’s a strategic imperative

Is the path to prosperity in real estate paved by fierce competition, or does the real power lie in collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes. Continue reading