Leads not biting this summer? Enter The Triangle Method

Inspired by this summer’s hottest TikTok dating trend, trainer Rachael Hite breaks communication down into three simple steps to start seeing results in your frosty pipeline. Continue reading

Has Compass cracked the repeat and referral code? The Download

On today’s Download, check out Compass’ new tracker tool, then check out some of our best recent advice on keeping those past clients percolating through your pipeline. Continue reading

Your clients have disabilities. Here’s how to market to them

Representation matters when marketing to the 26 percent of people with disabilities. In part four of her series, Rachael Hite looks at ways to make your marketing more meaningful. Continue reading

Read the signs to make your door knocking more effective

When you’re out door knocking, reading the signs can give you insight into the needs and concerns of the people you meet, writes agent Ernesto Vargas. Continue reading

Los Angeles apartment owners sue over COVID rent freeze

The suit from the Apartment Association of Greater Los Angeles argues that the city’s rent freeze rule robs property owners of income and due process. Continue reading

Avoid a Tori Spelling moment by finding the humanity in clients

An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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‘Prioritize joy’: A mindful, holistic approach to success

In their first column on Inman, coaches Melanie Klein and Emily Bossert write, “Taking ownership and responsibility in a healthy way is the most powerful business edge you can develop right now.” Continue reading

Stop paying 35-40% to the portals for leads

Instead of throwing away money on paid leads month after month, author and trainer Bernice Ross teaches you how to generate both buyer and listing leads at little or no cost. Continue reading

How Harvard’s housing report sees the current (and future) market

With natural growth slowing, writes economist Matthew Gardner, states will recognize the importance of attracting new residents from other markets as domestic migration will become a more important driver of household growth and housing demand. Continue reading