A Realtor’s lament: Why open houses feel dirty

Open houses are beyond passé — they feel wrong. They’re no better than waiting around on the street corner for someone to procure your services, much like what goes on in the red light district. Continue reading

How to turn real estate rookies into sales superstars

As a real estate team grows, the broker’s responsibilities and work requirements grow along with it. Finding the right person for the job, teaching the right skills and leading by example all matter to a new agent’s future success. Continue reading

The Real Word: Are open houses worth your time?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they dive into the value of open houses and discuss mega open houses versus a regular Sunday open house.  Continue reading

Are open houses worth it? How to ensure they’re not time-wasters

Regular contributor John Giffen used to think open houses were useless, but he has since become a convert. With the right planning and organization, he believes you can make an open house a win for both you and your clients. Here’s how. Continue reading

Open house manager OHGuests packages features with affordability

Barely a month old, this open house management solution for individual agents and hands-on brokers stresses data security and affordability, and it’s flexible for all mobile operating systems. Continue reading

‘Cannabis Open House Party’ to launch social app Rila

The company will host a cannabis-themed open house in Sherman Oaks, California, replete with plants, hemp dog treats, skincare products and lessons on leaf trimming in the cabana — all to officially launch the social real estate app that uses agent- an… Continue reading

Open houses lacking impact? How 4 agents got creative.

First impressions are also lasting impressions. That’s why it’s so important for agents to think outside the box when it comes to open houses. From promotion to presentation, you need to make an impact on prospective buyers that resonates long after th… Continue reading

Lead verification and safety app offers free version Kleard Lite

Kleard, a showing management and identity verification app has announced that it will now be offering a version of its product for free. The app allows agents to verify the identity of their buyer prospect at showings and open houses. Continue reading

CurbFeed wants to help you match and share listings with buyers

CurbFeed is a software that helps buyer agents find comps, shorten transaction time and match, share and manage listing information with clients and prospects. Continue reading

MailChimp launches direct mail beta, admits print’s not dead

Mailchimp is in beta with a direct mailing feature. Using the company’s similar email template builder UI, Mailchimp users can upload logos, custom imagery and messaging and easily control their budgets. Continue reading