How to find happiness in real estate? Do what you love

They say if you love what you do, you’ll never work a day in your life. Well, real estate is certainly work, but there is a way to make sure you’re successful and happy. Here’s the secret according to Jay Thompson. Continue reading

Why Zillow’s iBuying flop is just a blip, not a bad omen

Many have pointed to the failure of Zillow Offers as proof that the Zestimate is inaccurate, but the company’s struggles actually reinforce the critical role that quality automated valuation technology plays in the iBuying process. Continue reading

4 reasons every brokerage needs an iBuyer solution (yes, even after Zillow)

Consumers will continue to increasingly seek different real estate pathways. Zillow, Redfin, Opendoor and other national iBuyers aren’t going away. Why not stake your claim on a piece of the action? Continue reading

Is Oregon’s ban on love letters in legal trouble? The Real Word

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a lawsuit that’s fighting Oregon’s ban on love letters, top changes from the NAR annual conference and Real Estate Creative’s social media content. Continue reading

11 issues that will impact the future of real estate

As Americans, we’re very blessed. This holiday season, mega-team leader Carl Medford is thankful, but also concerned. Here are the top 11 issues that he believes will affect the future of real estate. Continue reading

The case for reinvention: Why agents should always be adapting

The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, real estate professionals need to adapt and create something that adds value to stay ahead of the competition. Continue reading

‘Bias has no place in appraisal’: Appraisal Institute president

Appraisal Institute’s president Rodman Schley is addressing unconscious bias, amping up diverse recruiting and partnering with others who are also working to do what is right. Continue reading

Baird & Warner’s Balance looks to even out agent workloads: Tech Review

Balance, developed by Baird & Warner, is an online business services hub for its agents. The intent is to offer an array of in-house business support needs, such as marketing campaign development and transaction management. Continue reading

5 harsh realities indies will face in 2022 (and how to combat them)

As we look to finish out 2021, indie brokers need to look at industry trends to get ready to hit the ground running in 2022 and prepare for new challenges. Here are the top five hurdles and how to prepare for them. Continue reading

5 real estate marketing do’s and don’ts for 2022

In today’s increasingly online world, how do you capture your audience’s attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here’s what you need to know going into 2022. Continue reading