Zillow is not going away, and iBuyer programs are still disrupting. Those are the facts — but there’s a massive opportunity to step up and step into your own role as a real estate professional. Here’s what you need to know. Continue reading
Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run. Continue reading
Bernice Ross has written about the inaccuracies of the Zestimate since it launched in 2006. Here, she outlines why Zillow’s decision to shut down its iBuying business is more than just a response to the extreme volatility of the Zestimate, but rather a… Continue reading
The line between brokerages and large expansion teams is already blurry, but they can co-exist. Here’s why expansion team leader Adam Hergenrother is investing in the future of Keller Williams’ teams with the rebrand to Livian and further growth invest… Continue reading
Zillow announced Tuesday that it is exiting its iBuyer business, Zillow Offers. After racking up over $1 billion in losses over 3.5 years, Zillow is closing the business down, a move that has significant implications for the real estate industry. Continue reading
Access to too much capital often blurs good real estate investor judgment. Over-leveraged investors can easily lose everything. Continue reading
Buyers need a competent agent who follows a system that ensures that all essential details are systematically handled effectively and promptly. Here’s a step-by-step system that’ll make you a hero in your buyers’ eyes. Continue reading
We all know that real estate agents take to Facebook groups to ask the tough questions, often causing more issues. One such agent asked: “How do you talk your buyer into paying more than appraised value for a home? Is there a script you use?” Jay Thomp… Continue reading
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan. The Norway-based company is planning on making its way to the United States. Continue reading
“Dear Zillow, it’s not me, it’s you,” writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend. Continue reading